Search engine optimization (SEO) is an important part of your marketing strategy. It produces organic results in the search technology and creates permanent connections between your content and specific keywords, as well as helping people find your website more easily.
SEO appeals to searches the way actual words, text, and pictures appeal to readers and visitors. To be successful as an online business owner, you must use both.
Bake More Pies knows how to appeal to search results so that you get the people you need to your site.
Some people think that optimizing searches is a thing of the past. But nothing could be further from the truth. There are other aspects to consider beyond basic optimization strategies, but it is still critical to targeting your audience and providing them quality content.
Why Is It Important?
The optimization of your content is important because you need to match up to human searches with your site’s actual information. When it is used correctly, you will trigger a match between your site and the keywords that someone used to find something. There is a better chance of bringing people in who are interested in your site and brand when you target these keywords in a way that is compelling and valuable to people.
This takes skill and patience to get it right. It works with other aspects of digital marketing strategies and puts your message in front of the people who are most likely to purchase from you or interact with your brand.
How Do You Find These People?
With proper SEO, SEM, and SERP, the results will find the people for you. Search engine optimization does exactly what it says it will do: it locates the people who have shown interest either by the search terms they chose to use or by their other digital behaviors.
What Is the Difference Between Search Engine Optimization and SEM or SERP?
These terms are often used interchangeably, but there are some distinct differences.
We’ve discussed what search engine optimization is: providing high-quality content that search engines use to rank your website for your keywords. SEM stands for “search engine marketing” and this is what is sometimes referred to as “forced search (engine) optimization” because these are ads you pay for that come up in the searches. Customers may not know the difference between them, but you pay for these ads each time they click on your ad. When pay-per-click (PPC) advertising is used in conjunction with organic optimization techniques, you can create an automated advertising campaign that keeps promoting your brand even when you are not thinking about it.
SERP stands for “search engine results page” and this refers to the results you get from a search a user does, which includes both organic (“free”) and paid (PPC) results.
Additional techniques can be used to help build up your results. Backlinks are one tool that you have to create more engagement with your site. By creating quality backlinks that include relevant information to your brand or topics, you can create your own web of connections that will bring people to your site from a variety of sources.
Creating backlinks within your sites can be done with blogs, YouTube videos, social media, and other related sites. But to get more results, you need to have other people link out to you, too.
How to Get Influencers to Link to You
You may think that famous people or influencers who are well-known in your area won’t do anything for you, but you might be surprised. To get an influencer to help promote your brand, think of what you can do for them. Look into their work and write them an email or social media message asking them if you can promote their book.
If you do this, they might agree to link out to you because they know they are getting something back in return. It’s definitely worth a try if you want to make a splash in the digital media world!
If you need help with this, Bake More Pies is connected to a wide variety of big media and we can help you create the kind of hype for your brand that big influencers have. Who knows? We might even be able to get one of them to provide a link to you from their site.
We can’t promise that, but we can promise professional, fast, and real results.
How Do I Create a Compelling Meta Description?
Search engine optimization has many different components. One of them is the meta description. This is created by writing a couple of lines using your primary keywords to get your audience to visit your site.
An example of a good meta description is written below:
Site: Ron’s Tractor Supply
Meta keywords: tractor supply, tractor supplies, tractor supply store
Meta Description: Need tractor supplies to do those hard farm jobs this summer? We are your tractor supply store and tractor supply experts in Pensacola.
This is a fictional example, but it shows how you can create your meta descriptions from your primary keywords to cater to both searches and people. The keywords trigger the search results for someone looking for tractor supplies, while the meta descriptions show in only two sentences how Ron’s Tractor Supply can solve their problem.
Knowing your audience is one of the most important things you have to do to keep your site high in the search while appealing to real people in search of information.
Ranking refers to the position your site is in in the searches. This is influenced by many factors and our team of professional digital marketing experts has the experience and tools necessary to monitor and find ways to improve your ranking.
Digital media and advertising strategies should always include valuable information. This is what people are looking for when they type in words in a search. They may be researching, or actually ready to purchase something.
With skillfully constructed content that includes keywords that are used naturally, as well as backlinks, relevant citations, and other techniques, you can command attention to those people who are in search of information.
Components of Effective Search Optimization
Search engine optimization, like anything else, doesn’t just happen. It takes skill and planning to include all of the components you need to get your message out in the right way. The following items should all be included in an effective campaign.
- Title tag
- Alt Text
- Meta Descriptions
- Local citations (if applicable)
You can ask a professional digital marketing expert at Bake More Pies to explain the details about all of these elements. Using the right title tag is important because these are the words that appear at the top of a page and should be unique for every page on your site. Keywords should be used in natural places and not overused. The Alt Text is used to display information about a picture, which is beneficial for people using screen readers to give more context. This also improves your results and helps searchers know they have found the content they are interested in if a picture or other object does not load.
We’ve discussed meta descriptions earlier and these are very important because they are often the first thing people see when they find your site via search.
Backlinks help build your organic search results. These can be added gradually over time and should all be relevant to your site. Also, you should be very conscious of the links you have created and remove any “dead links” that no longer work. Having dead links can drop your position in Google.
One Little Known Fact:
You may not be aware of this, but Google ranks every single page of your website, not just the first page. So, this means that if you have some pages with poor optimization, you may not rank as high as you could if they were all optimized.
What is Page Optimization?
Page optimization refers to both the content and the technical aspects of each page on your site. Using correct metadata and organizing your page using heading tags (H1, H2, etc.) help users, as well as search engines, perceive your content easily and provides a positive user experience. Additionally, good site speed and page load times are technical considerations that will improve user experience.
This may seem like a lot to keep up with, and it is! Our professional digital media experts are ready to help you work on-page optimization for your site.
Hint: If you want a specific keyword to rank on all of your pages, you must use it on all of your pages. If the keyword is only on your main page and not on the others, it will not rank on the other pages as well.
Remember that you want your main page to get the most attention. However, it would be unwise to ignore the importance of the other pages since many people may connect with your site from a subdirectory page rather than your main site.
For this reason, it’s also a great idea to link out to your main page from all of your pages.
If you have a good navigation menu on your site, this link should already be there under the title, “home.” This gives visitors a way to always jump back to your main website and increases your ability to present your brand positively without visitors being confused about what you do. Let the experts at Bake More Pies show you how to do this.
Impressions vs. Clicks
It’s important to know the difference between impressions and clicks. Impressions happen when someone sees your page in front of them due to a search result they clicked on. Clicks only occur when they are interested enough in what they see to click on your result or ad.
Getting people to click on your ads is the goal of PPC advertising. PPC advertising should be used in conjunction with natural organic search results and organic traffic generation get the highest ROI.
The ultimate goal as an online business owner should be to produce great material that people will respond to and act on while improving your ranking in the search engines. You do this by providing both organic traffic and paid traffic so that you reach the most people possible in your niche.